Skip to content
graphic design

How It Works

We create campaigns for specific residential areas. Business owners simply choose which current campaign they want to participate in, select their ad size, and send us their basic information.

That usually includes a logo, website address, phone number, QR code, image, and the offer they want to promote.

From there, we design the ad, send it to you for approval, make any needed adjustments, collect payment, print the cards, and handle the mailing.

You do not have to figure out design, printing, mailing rules, USPS paperwork, route selection, or campaign setup. We take care of it.
Contact Us
Mail Campaign Planning

HUGE Postcards.
Local Homes.
Real Opportunity.


The TOP Connection brings local businesses together, typically 16 per campaign, on oversized 9” x 12” community postcard mailers delivered directly to residential mailboxes in carefully selected neighborhoods.

We focus on campaign areas that make sense for home service companies, local businesses, and community based offers. These areas are chosen because they often include strong homeowner presence, above average income levels, and neighborhoods where local services are already in demand. Many of the areas we select have median household incomes ranging from approximately $50,000 to $200,000.

Instead of each business paying for an entire mail campaign alone, The TOP Connection allows multiple businesses to share one high-quality postcard, dramatically lowering the cost while still getting in front of thousands of local households.
printing services

Why These Cards Stand Out

These are not small postcards that get lost in the stack.

The TOP Connection cards are huge 9” x 12” postcards printed on thick card stock with a glossy UV finish on both sides. When someone pulls their stack of mail out of the mailbox, they notice this one first. They also feel the quality of the piece, which helps create a better impression before they ever read the offers.

That matters.

A high-quality mail piece makes the businesses on it feel more established, more professional, and more worth paying attention to.
Contact Us
Photo 1490670096971 8005fec55d50?ixid=m3w1nzq5otv8mhwxfgfsbhx8fhx8fhx8fde3mzgxoda0nzh8&ixlib=rb 4.0

Residential Mailboxes Only

Our campaigns are mailed to homes, not businesses.

That means your ad is going directly to local residents and mainly homeowners instead of being wasted on commercial addresses that may never need your service. Every campaign is built with the goal of getting your business in front of real households in carefully selected local areas.
Adam portrait small

Built By A Business Owner
Who Knows Direct Mail


The TOP Connection was created by Adam Schmidt, a longtime Ocala business owner and entrepreneur.

Adam has been self-employed for 43 years and has built multiple businesses over the decades, including three photography studios, a wood props business for photographers, a sign company, a mailing list service, a members only website to educate photographers, consulting services, and website design. His own businesses have mailed around one million direct mail pieces, and he credits direct mail as one of the biggest factors in his business success.

After decades of using direct mail for his own companies, Adam created The TOP Connection to help other local businesses get the same kind of visibility without the high cost, hassle, or confusion of doing it alone.

Adam has lived in Ocala for over 20 years and also owns The Outside Perspective Consulting, aka TOP Consulting and 499site.com, a website company that builds professional small business websites for just $499.

His approach is simple: charge a fair price, do excellent work, and help other business owners grow. As Adam likes to joke, some companies seem like they want to retire from just one sale. That is not how The TOP Connection operates.

The goal is to make high quality local advertising affordable, easy, and effective for business owners who want to reach more people in the communities they serve.

One of the reasons I chose physical mail instead of just another online advertising product is the research behind it. USPS did a large generational study and found that direct mail was actually read more often than email across every generation they studied.

And here's the part I think is especially interesting for a local business: promotional mail from locally owned businesses was read by more than 9 out of 10 Boomers, Gen Xers and Millennials in their study.

It also doesn't mean people stay offline. Roughly 4 out of 10 recipients across the generations went to a company's website after receiving relevant direct mail.

So this 9×12 card isn't competing with your website or Facebook advertising.

It's another way to put your name in front of 5,000 local households and potentially drive them to your phone, website or business when they need what you do.
Contact Us

Ready to Grow Your Business with Every Door Direct Mail®?

Let The TOP Connection connect your message with every home around Ocala, FL. Start your campaign today!
Get Started